Ultimate Products has expanded its range with the acquisition of Petra, a German-based kitchen electrical appliance manufacturer.
The consumer goods group already owns well-known brands like Beldray, Kleeneze, Progress and intempo, and licences Salter products in the UK. It works with over 300 retailers across 38 countries, including Amazon, Argos, Dunelm, B&M, and Homebase.
According to reports, the company plans to refresh the Petra brand and then relaunch it to the German market, where it is already well-recognised for its quality. It will also be introduced to other territories.
In a company announcement, chief executive Simon Showman said: “As the first German brand to join the Ultimate Products range, we hope this will further increase our penetration of the German market, where we already have a growing business with strong customer relationships.”
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