Wayflyer, a revenue-based financing and growth platform to eCommerce merchants, has announced its expansion into fintech hub Georgia. This is marked by an investment into office space in Atlanta, as well as the appointment of Jay Puentes as U.S. director of sales. Additionally, co-founder Jack Pierse will relocate to Atlanta to oversee the expansion.
Puentes joins from fintech start-ups ChargeAfter, headquartered in NYC, and GreenSky, headquartered in Atlanta, where he primarily focused in the eCommerce space. He will be responsible for leveraging his existing local network to grow a team that will ramp up U.S. operations, focused on acquiring new eCommerce customers and helping to propel these businesses’ growth.
Wayflyer’s expansion into the U.S. comes off the back of its recent US $76m all equity Series A raise and partnership with Adobe Commerce. Currently, 75 per cent of Wayflyer’s customer base operate in the U.S. and funds from the Series A round will be used for on-the-ground U.S. expansion.