Mobile marketing and commerce provider Weve has partnered with digital promotions software company Eagle-Eye Solutions to launch ‘smart scanner’ mobile coupons with nationwide campaigns from shopper media agency Capture’s brands. The coupons allow consumers to redeem offers straight from their smartphones without the need to print a paper version. It also means that advertisers can track redemptions in real time and provide more personalised and relevant offers to customers.
The coupon system was developed by Weve in partnership with SaaS company Eagle Eye Solutions which specialises in the real time validation and redemption of digital promotions. Weve simple sends a text message to customers, on behalf of the advertiser, with details of the offer and a link to the coupon. Once customers click on the link, they are taken to a barcode generated by Eagle Eye to scan at the checkout straight from their mobile.
Tom Pearman, commercial director at Weve said “Our partnership with Eagle Eye is a prime example of how we continue to innovate our offering to provide advertisers with relevant opportunities to connect with an increasingly mobile-centric public. Previously consumers who received digital offers were required to revert to printing in order to redeem them.”
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