Though it’s a very small
market in comparison to China and the US, the UK is a jewel in the crown when
it comes to European ecommerce. The UK has embraced market places since they
landed on our shores from the US and now many retailers here are using them to
enter new territories. The consumer feedback and reviews that market places
offer helps retailers gain trust when trying to sell in a new country. If Alibaba works in the
US then it will work in the UK, and it’s set to make global commerce a two way
street. By allowing retailers from the east to sell to the west this two way
street will result in western online shoppers seeing more variety online, which
can only put retailers on the front foot.
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