Durham based workwear business Workwear Express has acquired Krowmark, a competitor business which ceased operations recently. In addition, the business which reported annual revenues of £23 million for the year ended March 2020, has invested £3 million in a new tech platform and website designed to improve the customer journey and the buying process.
The business is currently recruiting additional sales staff and machinists to ensure it has capacity to fulfil growing levels of customer orders.
Andrew Ward, chairman of Workwear Express said: “We set out an ambitious growth strategy in 2018 with an aim to increase turnover by more than 20 per cent year-on-year to 2023. We’re on track to deliver against this strategy, which is seeing us invest heavily to meet customer demand.
“Market appetite for our product range has remained high even throughout the lockdown period, owing to our diverse customer base. We’re now actively recruiting across the business, and our 50 new roles this year follows a similar recruitment drive last year, providing job security to our people in the tough economic climate.
“In addition to these investments we are also eyeing international expansion, with plans to launch in North America in the coming years. As a technology-led business in our sector we see a wealth of opportunity for us to disrupt markets internationally and build on our existing growth trajectory.”