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New research shows AI reshaping shopping behaviour but price still drives decisions

Price is the single most influential factor in AI-assisted shopping, with almost a third of consumers (32 per cent) citing it as their primary decision…

Cyber attack fails to dent M&S appeal

Marks & Spencer has released its full year results for the 52 weeks ended 28 March 2026, in what it described as a ‘year of…

60 per cent of Brits will follow the 2026 World Cup

New research from The Trade Desk, an independent advertising technology company, and Appinio, finds that 60 per cent of Brits will follow the World Cup…

New data shows brands face fines on fake reviews

National law firm Mills & Reeve has revealed new data which finds companies are still not compliant with legislation around fake reviews. Fake reviews were…

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