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99.7 per cent of shoppers never return after abandoning a purchase

New data from SaleCycle has exposed a hard truth for eCommerce brands: when a shopper leaves a website, the sale is effectively gone. The findings…

One in three shoppers would pay more for a seamless shopping experience

New research reveals that convenience has become one of retail’s most valuable currencies, with shoppers increasingly willing to spend more with brands that remove friction…

Consumers put off by mixed brand messaging as AI search drives marketing fragmentation

73 per cent of shoppers say they are less likely to buy from a brand when messaging appears inconsistent across digital channels, according to research…

Comment: Amazon’s move into agent-led commerce may put merchants at risk

Chris Jones, MD, PSE Consulting: “Amazon’s expansion of Shop Direct is another clear signal that commerce is moving rapidly towards agent-led experiences. What’s particularly notable…

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