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We must be mindful of the positive impact of authentic Amazon reviews

Amazon reviews have come under scrutiny after it was revealed millions were being sold ‘in bulk’, with consumer watchdogs and industry experts stressing consumers be extremely vigilant about misleading reviews online. The pandemic has also accelerated D2C sales, with Amazon now accounting for nearly 50 per cent of initial product searches. With the service recommending dozens …

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Traditional retailers are losing the growth race

Non digital retailers face catastrophic failure in the evolving competitive environment. eCommerce giants Amazon, Alibaba and ebay owe their meteoric growth to marketplace models, and in this new era retailers and brands are chasing with their own platforms, responding to their customers expectations on choice, value and service. Digital marketplaces are accelerating faster than other …

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Retailers Risk Failure Through Their Customer Centric Stance

True customer centricity must reach far beyond the roles of chief Customer Officer’ and ‘Data Scientist’ to avoid organisations being ‘data rich’ but ‘insight poor’. Many who create these roles are often merely following a competitor who got there first; adding a‘customer at our heart’ slogan to the company mouse matt or corporate coffee mug, …

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The Future of Logistics: Training a Smart Workforce

The pandemic has caused considerable disruption to the UK economy, and with that, unemployment has increased considerably. At the end of 2020, unemployment was at 5 per cent, with experts predicting this is likely to increase to 7.5 per cent by mid-2021, with 2.6 million people unemployed. Many sectors have experienced difficulties, however, some have thrived off the …

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1.7 Million Potential Customers

I received a note last week from Ben Perez, in response to my posting on What Is Important. Many of you remember Ben as the owner/CEO of Millard Group, the premier list brokerage/ list management and direct marketing consulting company in the 1980s through the 2000s. He’s finally retired, after a recent stint as the …

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Web scraping practices used by eCommerce players

Web scraping for eCommerce means much more than just extracting data for pricing. Success online depends on a variety of factors stemming from product strategy and extending to the customer experience and beyond. Switched-on businesses of all sizes leverage web scraping to extract publicly available data for insights that are relevant to all aspects of …

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Is Digital Investment the Retail Saviour

Customers are visiting retail websites in record numbers to browse and buy, but shoppers still abandon baskets on average 1.27 times/week**, and they are promiscuous; 73 per cent of customers declaring they are channel-agnostic*** when searching for an item to purchase. The appeal of product and price will always be important, but the digital experience …

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Are retailers risking their profit potential by ignoring the new reality?

Customer behaviour has completely changed, borne out of: Necessity – closure of brick and mortar restricting choices. Scarcity – panic buying of national brands forcing private label substitution. Accessibility – avoiding exposure to large groups of people is steering them to new channels. The pandemic has increased demand for private label products across many sectors, …

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