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Lessons in survival and growth from retail’s winners

Those retailers making a virtue out of bucking the digital trend, watched it continue to grow without them. But they continued with a laser-focused business, modelled on discount pricing in physical stores with simplicity and efficiency in-built. Then cataclysmic events hit the world; forcing brick and mortar into lockdown and scattering the retail pack. Their …

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Ultimate Guide to Scalable eCommerce – Part 6

WEBSITE SPEED AND CAPACITY The website speed and capacity KPI looks at the current speed of your website. As you are aware, page speed is vital for a couple of reasons. First is user experience. Each quarter of a second it takes for your page to load begins to paint a negative picture in the …

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Six essential things you need to do to grow and retain your email database

eMail marketing is an essential tool for eCommerce businesses. Despite some saying it is outdated,  it’s a channel that could successfully increase your revenue by over 1000 per cent. But a good strategy is nothing without a good database. And you can’t grow a database if it’s leaking! As a business, it is essential that …

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Breakthrough Creative: Storytelling

I’ve spent the last 35 years of my life doing one thing – thinking of creative ways for brands to get noticed. This includes crafting campaigns that connect emotionally with people, designing experiences online and offline that delight the customer, and telling brand stories that make people want to be a part of something, not …

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