Articles: ADVERTISING & MEDIA

The meteoric rise of retail media – What is driving ‘the next frontier of advertising?’

Why counter-intuitive thinking is essential for marketing today

If you want to grow your business, TV advertising is still essential

The Hard Truth About ‘Paid Media’

When high reach of younger viewers is the goal, BVOD should be a serious consideration 

Are you missing a trick with your e-com marketing plan?

DRTV Advertising Vs. Paid Social Media A Tale of Two Very Different Returns on Investment

Are you ready for marketing in the metaverse?

Blockchain: Solving the media and advertising sector’s challenges

Ensuring consumer trust in the era of ‘The Influencer’

Facebook & Google Ads effectiveness fuelled by TV Advertising

Why a focus on Tech rather than on customer value is holding retail back

Insert marketing programme supports brands as experts predict record growth for UK economy

Effective acquisition channels for multi-channel retailers in 2021

Catalog Observations – Mid-Spring 2021

Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working?

Sharing our Secrets: Part 2 New Customer Recruitment Rent? Swap? or Hitch a Ride?

Of course the US is retaliating against the UK’s misconceived Digital Services Tax

Sharing our Secrets: Part 1 Which are the best channels for recruitment?

The scandalous truth about national press inserts

The Insert Jungle

Powering economic recovery through retail

Powering economic recovery through retail

Brands shouldn’t disappear completely, but they must adjust advertising strategies to reflect the new order

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