As digital continues to grow, catalogue marketing continues to evolve, offering customers a curated shopping experience. However, the rise of 1:1 video commerce adds a new dimension to Catalogue marketing that enhances the customer experience and drives sales. 1:1 video commerce combines the detailed, personalised approach of catalogue shopping with the dynamic interactivity of live video, enabling customers to receive tailored advice and see products demonstrated in real-time.
The Need for Personalisation in Catalogue Marketing:
Personalisation has always been at the heart of successful catalogue marketing. It’s about understanding customer preferences and guiding them towards the best choices. 1:1 video commerce elevates this concept by enabling direct, personalised interaction between customers and knowledgeable brand representatives. It’s easier than you think.
How 1:1 Video Commerce Works:
In 1:1 video commerce, customers connect with brand representatives through live video calls directly from the online catalogue. Inside the call, the brand representative has access to the entire catalogue. During these sessions, customers can explore products, ask questions, and receive personalised advice and demonstrations. This approach not only brings the catalogue to life but also adds a human touch to online shopping.
Who does it work for?
The casual observer would think that 1:1 live shopping is for Generation Y. Well, think again. On Confer With, 45 per cent of live commerce calls are from customers over 55. It suits the customers who are happy to walk in a store, or call in to a contract centre. Its for people who want to talk to people. Most call are from the mobile phone, and it simply uses the technology inside phone to enhance the experience.
Benefits for Catalogue Businesses:
Enhanced Customer Experience: Merging the convenience of online shopping with the personal touch of in-store experiences, 1:1 video commerce offers an interactive and engaging shopping journey.
Informed Decision Making: Customers receive live demonstrations and tailored advice, helping them make better-informed choices and reducing the likelihood of returns.
Higher Engagement and Conversion Rates: Real-time interaction significantly boosts customer engagement, often leading to higher conversion rates and increased sales.
Building Long-term Customer Relationships: Personalised interactions foster a sense of trust and loyalty, encouraging repeat business.
Customers Love it: All video calls have customer satisfaction and NPS surveys are the end of the call. Confer With have found NPS levels of around 70 as a result of the interaction.
1:1 Video Commerce in the context of Catalogue Marketing:
While catalogue marketing excels in offering a wide range of curated products, 1:1 video commerce brings these products to life. It complements the catalogue by providing a real-time, interactive platform where customers can experience products as they would in a store, but with the convenience of online shopping.
Implementing 1:1 Video Commerce in Catalogue Businesses:
Ready to transform your catalogue marketing approach with 1:1 video commerce? Explore how this innovative method can elevate your customer experience and boost your sales. Contact Confer With to learn more about integrating 1:1 video commerce into your business strategy:
- Confer With provides a plug and play interface for catalogue businesses.
- Simply plug in to most eCommerce websites – creates a widget on the website that customers can click on to trigger a live video call
- Confer With provide brand ambassadors to get you start doing live video calls. You can put you own team on it, but Confer With will get you started.
- All sales are tracked and customer satisfaction is measured.
Conclusion:
1:1 video commerce is not just a trend; it’s a strategic enhancement to catalogue marketing. It bridges the gap between the digital and physical shopping experiences, offering customers a unique and personalized way to shop. Catalogue businesses looking to stay ahead in the digital landscape should consider adopting 1:1 video commerce to enhance customer engagement and drive sales.
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