When: 11 am on Thursday 26th February via Microsoft Teams
📊 Marketing performance reporting is widely distrusted, with 60% of stakeholders questioning their metrics. Poor metrics lead to wasteful decisions; an issue made more pressing given the UK’s £46bn annual marketing media spend. Modern marketing spans 10+ channels, producing conflicting dashboards that overwhelm CMOs seeking a single source of truth.
✅ Trust can be restored through objective, incremental measurement independent of media owners.
🔎 Organisations need to choose metrics that serve their customer strategy, not media platforms, whether that is certainty that acquisition spend is really bringing in new customers, or that the lifetime value of different media will pay for itself, for example.
🤝 This session explores current measurement problems and discusses how to shift to metrics that deliver clearer budget allocation, reduced waste, improved ROI, and reliable, unified reporting that can be trusted. Making tough marketing decisions easier.
This session is open to all client-side marketers. Email to sign up
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