Christmas is the most valuable trading period of the year for online retailers, with brands investing heavily to acquire customers, drive repeat purchase and stay front of mind.
Join our webinar exclusively for all brands & DCA Supplier members: Winning with Online Retail Mail in the Golden Christmas Quarter, to discover how leading online retailers are using mail as a high-impact Super Touchpoint to drive attention, conversion and commercial outcomes during Q4.
Using independent JICMAIL data and real-world case studies, we’ll reveal how mail performed for some of the UK’s biggest online retail brands and share practical insights to help optimise your Christmas campaign planning.
You’ll discover:
- Benchmark performance data for major retail brands, including attention, open and read rates, online follow-up activity and commercial actions.
- The most effective channel combinations for integrated Christmas campaigns including mail.
- How mail contributes across the customer journey, from planning and consideration to purchase.
Presented by Mark Cross & Peter van Laar, JICMAIL, with special guest Katie Johnstone, Brand Marketing & Campaigns Manager, Cotton Traders
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