- Annual Sales of up to £5m – B2C – Muck Munchers
- Annual Sales of £5m – £15m – B2B – Fruugo
- Annual Sales of £5m – £15m – B2C – Tiger
- Annual Sales of £15 – £30m – B2C – Cox & Cox
- Annual Sales of £30 – £50m – B2C – WoolOvers
- Annual Sales over £50m – B2C – ProCook
- Annual Sales over £100M+ – B2C – Iceland Foods
- Best Exploitation of Tech – Sales up to £25m – B2B – Huboo Technologies
- Best Exploitation of Tech – Sales up to £25M – B2C – Taking Care
- Best Catalogue Creative & Print Production Partnership – B2C – Vitra Bathrooms & mark-making*
- Best Mail & Doordrop Campaign – B2C – Muck Munchers & Whistl Doordrop Media
- Best Social Campaign – B2C – Fairfax & Favor
- Best Technology Partnership – B2B – Intersoft Systems
- Best Technology Partnership – B2C – Wentworth Wooden Puzzles & UniFida
- Outstanding Agility in response to Covid-19 B2B – Christies Direct
- Outstanding Agility in response to Covid-19 B2C – Hippychick
- Children’s/Family Brand – Aspace
- Active Lifestyle/Young Brand – Ellis Brigham
- Mature Market Brand – WoolOvers
- Home & Interiors Brand – BrandAlley
- Luxury/Prestigious Brand – Silver Cross
- Fashion/Accessories Brand – Hotter Shoes
- Gardening & Outdoor Leisure Brand – Tiger
- Gifts, Hobbies & In-home Brand (Joint winners) – Home Leisure Direct & Wentworth Wooden Puzzles
- Charity Trading Brand – Leprosy Mission Trading
- Best Overall Niche Brand B2C (Joint winners) – Jaques of London & TOTM
- Office & General Business Supplies Brand – Office Power
- Industrial, Tech & Warehouse Supplies Brand – Watco
- Outstanding Philanthropy – Happy Puzzle Co
- Outstanding Customer Experience B2B – Cartridge People
- Outstanding Customer Experience B2C – Scotts & Co
- Direct Commerce Magazine Reader’s Choice Award – Freddie’s Flowers
