The White & Private Label Expo is London’s leading product sourcing event, bringing together hundreds of white and private label manufacturers with thousands of retailers, online sellers and ecommerce professionals. The show was known as White Label World Expo until early 2026.
What’s on
- Product manufacturers, from low minimum order white label products to custom private label production, across sectors including health and beauty, home and kitchen, food and drink, pet products, toys, baby products and clothing.
- Seminars, keynotes and masterclasses from industry experts on ecommerce, retail, AI, fulfilment, social commerce and supply chain.
- Networking with other online sellers, retail business owners and ecommerce professionals.
Entry is free, and one ticket also covers the co-located Smart Retail Tech Expo, E-commerce, Packaging and Labelling Expo, and Retail Supply Chain and Logistics Expo.
Dates: Wednesday 11 and Thursday 12 November 2026
Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL
To get your free ticket, register on the White & Private Label Expo website.
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