- North West
Our client has been established for over 30 years and is a multi-brand/multichannel mail order retailer, selling quality mature ladies and men’s clothing. It is seeking an experienced and curious Head of Marketing, with strategic vision, to lead the Home Shopping marketing team to develop and execute effective on and offline marketing strategies.
The successful candidate will be responsible for increasing brand awareness, customer intimacy, driving customer acquisition and improved response rates, improving customer retention and generating revenue growth through various marketing channels, including catalogue production and fulfilment. You will have overall responsibility for ensuring that catalogues, adverts and websites showcase the products sold to the various customer avatars to maximise response rates.
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