When merchandise caused customer development problems


Kevin Hillstrom, MineThatData
By Kevin Hillstrom, MineThatData

We've all seen it happen. The new CEO comes in, and s/he has a vision. "We're gonna modernize this stale assortment, make it trend-right, relevant, engaging, immersive." The Executive offers us a word salad. Within six months, the old merchandising team disappears ("We want to thank Rhonda for her contributions…


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