If you want to grow your business, TV advertising is still essential


James Chittenden, Creative Officer and Managing Director of Capture, Team ITG
By James Chittenden, Creative Officer and Managing Director of Capture, Team ITG

In the age of TikTok and Instagram reels, it’s easy to assume that traditional forms of advertising, like TV commercials, have lost their relevance. But the reality is that television advertising remains a critical tool for us modern brand marketers to reach our audiences, build brand awareness and make a…


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