Reinventing retail: How legacy brands can become modern-day challengers


Lucy Taylor, Chief Growth Officer, MullenLowe
By Lucy Taylor, Chief Growth Officer, MullenLowe

It’s no secret that retailers are under increasing pressure. Over the last two decades, eCommerce has grown to commandeer a significant share of the retail pie, paving the way for challenger brands, big and small, to disrupt the market. As the competition continues to grow, traditional retailers are having to…


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