What’s key to combining physical and digital experiences


Sam Richardson, Customer Engagement Consultant, Twilio
By Sam Richardson, Customer Engagement Consultant, Twilio

Online shopping has become the default for many of our purchases. We can compare our options, read reviews and research within minutes. But for all the attention online shopping receives, it still only accounts for around 25 per cent of total UK retail sales, according to the latest ONS Retail…


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