Green but unseen: The missed opportunities in sustainability communication


Juliette Aiken, CMO, Dotdigital
By Juliette Aiken, CMO, Dotdigital

Sustainability has evolved from a passive concern to a core element in modern consumers’ purchasing decisions over the last decade. A subsequent and growing challenge for commerce businesses is bridging the gap between sustainable practices and communicating these initiatives to their customers. Most are falling short, with the new Hitting…


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