Step onto the new festive holiday shopping battleground: Social media commerce


Bob Legters, Chief Product Officer, Paysafe
By Bob Legters, Chief Product Officer, Paysafe

With the average person spending more than two hours daily on social media, platforms like Facebook, Instagram, and TikTok are becoming crucial direct sales channels for retailers. With Christmas already here, having a plan for social media success has never been more urgent. This article explores the growth of social…


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