From Labubus to Sonny Angels: how popular culture can move markets


Alex Brown, CCO and co-founder, Campfire
By Alex Brown, CCO and co-founder, Campfire

Retail used to follow cultural trends from niche scenes to the mainstream slowly. But now, culture spikes produce demand in days and hit the balance sheet by the end of the quarter. Case in point: Pop Mart’s Labubu turned feed frenzy into product sell-outs, hot resale prices, and a giant leap in…


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