DCA Exchange: November 2026


A monthly peer forum for retail brands

DCA Exchange is a monthly online forum where DCA member brands come together to exchange ideas, challenge each other’s thinking, and solve real business challenges. It’s for member brands only, with no suppliers in the room.

Every session runs under the Chatham House Rule. It’s confidential and never recorded, so everyone can speak honestly, hear fresh perspectives, and work through practical problems.

How DCA Exchange works

There are no presentations or sales pitches. Each session follows a loose structure, so the conversation can focus on the issues that matter most to the brands taking part.

The state of the market

What’s changing, and what’s catching people by surprise? What are brands seeing in customer behaviour, demand and wider market trends?

Marketing performance

Which channels are performing well, and which aren’t?

The open exchange

The floor is yours. Bring your questions, challenges and ideas to discuss with your peers. Topics might include:

  • AI and emerging technology
  • CRM and customer experience
  • Fulfilment and delivery
  • International growth
  • Loyalty and retention
  • Measurement and attribution
  • Marketplace strategy
  • Team structure and leadership

Or anything else that’s on your mind. Nothing is off the table.

Not a member yet?

DCA Exchange is one of the benefits of client company membership. Find out how your brand can join.

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