The price of contemplation: Shoppers browsing on more than one device spend 23 per cent extra


An indecisive shopper is not necessarily a bad one, according to CJ Affiliate’s new Cross-Device Intelligence Report. Consumers using more than one device to make a purchase spend almost a quarter more (23 per cent) than single-device shoppers. In fact, multi-device shoppers who begin browsing on a smartphone spend 37…


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