£2.1m eCommerce Survey identifies 81 per cent of abandonment ignored

A 12 month survey for 2016 conducted by Optilead has identified that 81 per cent of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a staggering £1.7m of abandoned transactions were not followed up. Over the past few years, online sales have increased in…

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