3 tips for a COVID-proof Google Ads strategy this Black Friday


Bradley Hall, head of paid search at Glass Digital
By Bradley Hall, head of paid search at Glass Digital

With the UK officially in recession and uncertainty around the future of COVID-19 regulations, retailers are unsure what Black Friday 2020 could have in store. However, eCommerce vitals look positive. In July, online retail sales were up 52.9 per cent year-on-year (ONS), despite the fact that England’s high street had…


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