A Customer Development Example


Kevin Hillstrom, MineThatData
By Kevin Hillstrom, MineThatData

This (amazingly) is now more than fifteen years ago. I've spoken about this often, but seldom in the context of Customer Development. At Nordstrom, we had our annual Anniversary Sale. From late July to early August, we discounted our new fall assortment by about 20 per cent. We did Christmas-like…


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