A year in review: The ever-changing 2020 consumer, and planning for 2021


Paul Twite, Managing Director EMEA, Toluna
By Paul Twite, Managing Director EMEA, Toluna

As we close the year and enter a period of new restrictions and uncertainty, marketers must understand how best to consider what we’ve seen in 2020 Ñ and how it will impact the attitudes, behaviours, and needs of the 2021 consumer. At Toluna/Harris Interactive and KuRunData, we’ve run a Consumer…


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