Aggregate or accelerate? Why brands are looking to buy in eCommerce expertise rather than sell out


 Ken Doyle, founder and CEO, Luzern eCommerce
By Ken Doyle, founder and CEO, Luzern eCommerce

Back in 2021, media were reporting a rash of funding for eCommerce aggregators, underpinning the trend of consolidation among third-party sellers looking to move to the next level of growth. The model itself is not new to us, just think Google for Search aggregation, Indeed or Simplyhired for Job Aggregation…


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