Are DTC retailers more innovative in their approach to outcome-driven supply chains?


Philip Ashton, Co-Founder & CEO, 7bridges
By Philip Ashton, Co-Founder & CEO, 7bridges

With consumer trust and satisfaction in retailers falling to new lows, and supply chain issues once again getting the blame for product shortages and rising prices, traditional players in the retail space must look to the real innovators for lessons in agility and resilience. Direct-to-consumer brands have long been known…


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