Bad weather doesn’t stop spending; it shifts it online


Rory O'Neill, CMO, Checkout.com
By Rory O'Neill, CMO, Checkout.com

Retailers had braced for a challenging winter, amid economic pressures, and shifting consumer habits. But while spending patterns fluctuated, UK shoppers didn’t pull back—they adapted. And the retailers who moved with them saw the greatest gains. A December Slump—But Not a Shutdown December usually brings a holiday spending surge, but…


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