BeautyBay tops list of most socially engaged premium health and beauty retailers, new study reveals

BeautyBay is the most socially engaged multi-brand premium health and beauty retailer, according to a new study. 15 brands’ social activity was analysed by retail marketing agency Leapfrogg across Facebook, Twitter, Instagram and Pinterest, alongside content quality. Engagement levels across social channels influencing purchases were scored using analytics tools and…

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