Beyond revenue: How eCommerce retailers can leverage shopping insights from sales events


Torsten Schäfer, Europe Managing Director, Pattern
By Torsten Schäfer, Europe Managing Director, Pattern

November’s Black Friday sales brought an impressive 18.5 per cent boost to weekly revenue for UK online retailers, demonstrating just how impactful major shopping events can be for retailers’ revenue. There are several of these moments throughout the year, including the Boxing Day and January sales, which can be a…


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