Building for Success: Prioritising Retention Strategies from Day One, Beyond High CAC Costs

Priya Ghai, CEO, Passionfruit Direct
By Priya Ghai, CEO, Passionfruit Direct

As business owners and marketing professionals, we have keenly felt the impact of rising costs associated with acquiring new customers. While Apple's iOS 14.5 update, which allowed users to opt out of app tracking, has played a role in this increasing trend, it is important to recognize that the challenges…

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