Consumers actively sign-up for personalisation

According to the latest survey from Periscope® By McKinsey, consumers both value and respond to personalisation—when it’s done right. But they won’t tolerate being bombarded with poorly timed, intrusive or irrelevant messages. The research, entitled “The Art of Personalization— Keeping it Relevant, Timely and Contextual” was conducted across 2,590 consumers…

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