Countering the counterfeiter: How RFID protects Vivienne Westwood’s brand throughout the supply chain

Massive counterfeiting is the global scourge of high-end retailers, where the unscrupulous know there is a market for those who covet the look without sacrificing for the price. According to the World Trademark Organisation, sales of illegitimate products account for 7 percent of global trade and totalled $1.7 trillion last…

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