Dear Catalogue CEOs: Paper, Product, Prices


Kevin Hillstrom, MineThatData
By Kevin Hillstrom, MineThatData

This letter is for the third(ish) of my audience that have a strong heritage in catalogue marketing. If this isn't your thing, delete, and come back tomorrow. Dear Catalogue CEOs: Let's see if I've got this right. You got your panic-centric email from Midland Paper. I have a lot of…


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