Diminishing Returns? How greater personalisation can help consumers make the “right” purchase


Felix Kruth, Chief Product Officer, Voyado
By Felix Kruth, Chief Product Officer, Voyado

Returns are an all-around headache for retailers to deal with when 15 per cent of all online purchases are returned. This undoubtedly causes a tidal wave of unwanted logistical, financial, and reputational damage. A simple solution to this problem is personalisation. In fact, Accenture found that 84 per cent of…


Related Articles


Sign up to receive our newsletter