Drop ship: a new strategic weapon for retailers and brands


Philip Hall, managing director Europe at CommerceHub
By Philip Hall, managing director Europe at CommerceHub

Retailers can utilise drop shipping (the shipment of goods from a manufacturer or wholesaler, directly to a customer on behalf of the retailer) as a strategic weapon against short-term shock waves such as COVID-19 and as a means of more permanently extending their digital business. No one could have foreseen…


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