Fall 2015 Catalog and Ecommerce Observations Part 1


Bill LaPierre, Datamann USA
By Bill LaPierre, Datamann USA

The avalanche of Holiday catalogs has begun, so time for some commentary and observations on what catalogers are doing. Current Sales: Based on what I’m hearing from clients and other mailers, response was soft to very soft in September. We do have a few clients that are above plan, but…


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