How retailers triumph over the looming third-party cookie apocalypse


Andy McNab, VP EMEA, Fanplayr
By Andy McNab, VP EMEA, Fanplayr

The decision by Google and the other major browser operators to axe third-party cookies threatens the effectiveness of many retailers’ websites. Organisations will still be able to use first-party cookies for their own domains, but the use of third-party cookies to monitor what visitors do on other domains will stop.…


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