Leveraging Black Friday to build loyalty


Jamie Fisher, chief commercial officer, Supercard Worldwide
By Jamie Fisher, chief commercial officer, Supercard Worldwide

Black Friday sales have become a boon for online and in-store retailers, with many seeing the date as the start of the ‘Golden Quarter’ for sales - a period which encompasses the three-month run into Christmas and the New Year. Historically, the sale was seen as an opportunity to drive…


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