Music as a brand experience tool: The potential impact of AI in retail


Adam Castleton, CEO, Startle 
By Adam Castleton, CEO, Startle 

Brands are constantly looking for innovative ways to engage customers, differentiate themselves, and create lasting impressions, especially in-store. Visual and digital experiences have long dominated the marketing space, and brands have already started to leverage emerging technology like artificial intelligence (AI) to create new content. Earlier this year, clothing brand…


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