Privacy vs. personalisation – the ethical implications of retail analytics


Gary Whittlemore, head of sales EMEA & APAC, RetailNext
By Gary Whittlemore, head of sales EMEA & APAC, RetailNext

Retailers are collecting in-store data to enhance the shopping experience, but this approach comes with ethical implications that demand careful consideration. Retail analytics allows businesses to track customer behaviour, preferences and interactions in-store, helping them tailor their offerings and optimise store layouts, staffing and product placement.  For example, stores equipped…


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