Reinventing retail: strategies for success in a challenging 2025


Erica Sandelin Ekelund, CEO, Voyado
By Erica Sandelin Ekelund, CEO, Voyado

Retailers faced a challenging end to 2024, as weak consumer confidence and economic hardships impacted sales during the crucial 'golden quarter'. While the British Retail Consortium figures showed stagnating sales growth, opportunities for reinvention are emerging in 2025. Adapting to stubborn inflation, Labour's strict Budget, and increasingly frugal consumers will…


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