Retailers blindsided by the hidden costs of eCommerce


Andrew Gorecki, co-founder and MD, Retail Directions
By Andrew Gorecki, co-founder and MD, Retail Directions

Many retailers have experienced online sales booms during the pandemic as customers flocked online, denied the ability to shop in stores during lockdowns. Brands and retailers for whom eCommerce was either just a minor side-line or a strategy still in the planning, had to move fast to transform their businesses…


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