The post-lockdown shopper: How D2C brands can thrive in a new environment


Alex Steer, chief data officer EMEA, Wunderman Thompson and Mark Bolitho, new business director, Wunderman Thompson Data
By Alex Steer, chief data officer EMEA, Wunderman Thompson and Mark Bolitho, new business director, Wunderman Thompson Data

At the risk of stating the obvious, this year has been a funny one. That’s not to say that life is ever easy, just look at the last three. We’ve had the introduction of the GDPR, swiftly followed by Brexit, topped off by the UK Government introducing a total shutdown…


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