The rise of Click & Collect and value creation for physical stores


Adam Castleton, CEO, Startle 
By Adam Castleton, CEO, Startle 

Click & Collect has gone mainstream. By 2027, it's expected to make up nearly 20 per cent of all eCommerce spending. This huge shift shows how shopping is becoming a blend of online and in-person experiences.  This ‘omnichannel’ retail style is a win-win for both businesses and shoppers. It gives…


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