The role of payment technology in the Contextual Commerce era


John Harris, SVP of Travel & eCommerce, emerchantpay
By John Harris, SVP of Travel & eCommerce, emerchantpay

eCommerce is undergoing a profound transformation, driven by developments like the constantly growing adoption of Artificial Intelligence (AI) that blur the lines between discovery, desire and purchase. These advancements are reshaping not just how consumers shop but also how businesses anticipate and respond to their needs in real time. Today's…


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