The scandalous truth about national press inserts


Nigel Swabey, Chairman Scotts & Co. & founder of the DCA
By Nigel Swabey, Chairman Scotts & Co. & founder of the DCA

It normally takes a lot to get me riled, but I am infuriated by the high-handed arrogance shown by so many national newspapers and magazines whenever disputes arise regarding failures in circulation. The standard pattern seems to be to first deny, then attempt to minimise the scale of any circulation…


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