Why the new YouTube eCommerce feature could herald a new future for online retailing


Why the new YouTube eCommerce feature could herald a new future for online retailing

With the pandemic accelerating the proliferation of advertising and eCommerce channels, more platforms are beginning to incorporate in-app eCommerce features to accommodate for the growing symbiosis between content and online shopping. The obvious platform for this venture is YouTube which, in many ways, is already a major shopping destination for…


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